Technology that works. For your size.
We're not a generic IT company. We're SMB specialists built from the ground up to help small and mid-sized businesses leverage Microsoft technology and AI to grow, compete and operate better.
Built by people who've been in your shoes.
Truly SMB was founded on a simple idea: small and mid-sized businesses deserve the same calibre of technology, advice and support as the largest enterprises, without the price tag, the politics, or the 80-page contracts.
We saw a gap in the market. Too many IT companies were either too big to care about SMBs or too small to deliver real results. SMBs were getting generic advice, being sold technology they didn't need, and left without the support to actually use it.
So we built Truly SMB differently. Everything we do is designed specifically for growing businesses, from the way we implement our two core services, Microsoft Business Central and Secure Managed IT Support, to the ongoing strategic guidance we provide through TrulyFIT.
We're hands-on, plain-spoken, and accountable. The partner you wish you'd had years ago.
Meet the team →We started Truly SMB because SMBs deserve the same technology advantages as big businesses, without the big-business complexity or cost.
How we're different.
Most IT companies Generic
- Chase the biggest contracts. SMBs always come second.
- Sell complex enterprise tooling you don't need.
- Hide behind ticket queues and 80-page contracts.
- Treat IT support and software projects as separate businesses.
- Send a different account manager every six months.
Truly SMB SMB-Only
- SMBs are our entire customer base. You're never deprioritised.
- Fixed-price implementations, no surprise add-ons.
- Real people on the phone. Plain English over jargon.
- Business Central, IT Support and the full Microsoft stack from one team.
- Long-term relationships. You know us, we know your business.
Four principles that shape everything.
We don't serve enterprise clients.
Every tool, process, and team member is focused on businesses your size. That means you're never the smallest fish, and we never get distracted by a bigger ticket.
Not generalists.
We hold four Microsoft designations and are a Microsoft Solutions Partner. When it comes to Microsoft technology for SMBs, we're among the most accredited in the UK.
Secure today. Strategic tomorrow.
Secure Managed IT keeps your systems protected and running smoothly day to day. TrulyFIT builds on that foundation, giving every client a technology strategy and a roadmap.
Real outcomes for real businesses.
From Business Central rollouts to transformative IT projects, our case studies show exactly how we help SMBs like yours move forward, in weeks, not months.
Meet our leadership team.
About Tim
As CEO at Truly SMB, Tim leads the business with a clear focus on sustainable growth, customer value and a people-first culture. With over 25 years of industry experience, he champions technology that works in the real world, not just on paper, and believes success is measured by the positive impact we create for customers, teams and the wider SMB community.
Previously, Tim was Director at True MSP, where he played a key role in establishing its reputation for outstanding customer service and trusted partnerships. Now, at Truly SMB, he continues this mission, ensuring that every interaction delivers value and strengthens long-term success.
About Brett
Brett Critchley is passionate about meeting fellow small businesses, and connecting with people. He is dedicated to guiding businesses on how to use AI and technology to enhance their efficiency.
Brett was Vice President at Pax8, where he contributed significantly to the company's strategic direction and success.
Brett was also the Executive Chairman at Bam Boom Cloud, where he oversaw the entire business, ensuring that the company operated efficiently and effectively. He played a key role in defining the company's strategy and managing relationships. Now as the Founder and Chairman of Truly SMB, Brett continues to drive the company's vision and mission, focusing on innovation and growth.
About Vicky
Vicky Critchley is a visionary leader with a deep passion for leveraging AI and automation to drive innovation and efficiency. Vicky helps SMBs effectively enhance their operations and achieve greater success.
As the Executive Chair of Truly SMB, Vicky is responsible for the company's mission, strategy, and brand.
Previously, Vicky was Corporate VP at Pax8, where she played a pivotal role in driving the company's growth and success. Vicky was also the CEO of Bam Boom Cloud, where under her leadership, the company was recognised for four consecutive years at Microsoft's Partner of the Year Awards.
About Steve
Steve Brooks is the Chief Revenue Officer at Truly SMB, helping SMBs achieve their business goals using the best of Microsoft's solutions, including AI, small business finance and Microsoft 365.
Previously, Steve held senior roles at various organisations where he delivered revenue and market expansion. At Truly SMB, he champions initiatives like the TrulyFIT Technology Gym to help businesses become 'tech-fit'. A chartered accountant, he also co-chairs IAMCP's EMEA Workplace of the Future committee and maintains strong ties with Microsoft, staying on top of the latest developments and applying them to our small business customers.
About Jenny
Jenny Moore kicked off her career in professional services where she built a strong foundation in financial management and gained valuable hands-on experience. Her hard work and dedication quickly propelled her into roles with more responsibility, advancing from Corporate Finance to industry positions and ultimately becoming a CFO.
Jenny guided teams, led major projects, and played a crucial role in financial deals for SMBs, supporting their growth and success. Known for her strategic thinking and problem-solving, she's helped organisations achieve critical goals. Today, she uses her experience to drive innovation in financial leadership, with expertise in planning, communication, project management, and industry-specific finance.
About Matt
Matt Kiernan began in the logistics sector using Dynamics Business Central, then moved into consultancy at Cooper Parry, delivering global solutions. He pioneered Launchpad, a disruptive model enabling SMBs to implement Business Central independently. At Pax8, Matt educated partners on integrating AI and Copilot.
Now as CTO of Truly SMB, he leads the TrulyFIT platform, helping businesses adopt technology incrementally through tailored programs. Passionate about innovation, Matt champions accessible, scalable tech for SMBs, aligning tools with business goals to drive real progress and long-term tech fitness.
From Bam Boom Cloud to Truly SMB.
Bam Boom Cloud
Four-time Microsoft Partner of the Year. Recognised globally, serving SMBs across the UK, Germany, Canada and the US.
Acquired by Pax8
Joined Pax8, the innovative cloud marketplace, expanding reach and technology capabilities.
Truly SMB launches
Leadership team partners with True MSP, a trusted IT provider with a seven-year legacy of outstanding customer experience. Today, we serve 300+ SMBs across three countries with 50+ experts.
Our story began with the founders of Bam Boom Cloud, a company that earned recognition as Microsoft Partner of the Year for four consecutive years. Bam Boom Cloud went global, serving businesses across the UK, Germany, Canada and the US.
This success story continued when Bam Boom Cloud was acquired by Pax8, an innovative cloud marketplace, further expanding its reach and capabilities.
In 2025, the Truly SMB leadership team partnered with True MSP, a trusted IT provider with a seven-year legacy of delivering outstanding customer experiences. Today, we carry that legacy forward for over 300 customers.
Powering our reach
Leveraging Pax8's cutting-edge marketplace and technology to deliver unparalleled solutions.
Let's move your business forward.
Book a free 30-minute discovery call. We'll learn about your business, share how we work, and map out a simple plan to move your technology forward.
