Article published on 07/04/2025 by Vicky Critchley on Channel Futures
A recent Channel Futures discussion highlighted how channel partners are now essential in helping small and medium‑sized businesses (SMBs) adopt AI. Demand for AI is rising fast, and partners are well placed to connect advanced technology with real business needs.
Many SMBs want to use AI but face common barriers, including limited expertise and tight budgets. Channel partners can close this gap by acting as trusted advisors. They can offer tailored solutions, training, and support that help SMBs see real value from AI.
Experts stressed that AI is no longer a future concept. It is already shaping how businesses stay competitive. AI can automate routine tasks, improve customer experiences, and support better decision‑making. SMBs that embrace these tools can grow faster and work more efficiently.
Channel partners who understand these needs can offer scalable and cost‑effective solutions. This positions them as key players in SMB growth. Their support helps businesses adopt AI with confidence.
The discussion ends with a clear message: collaboration and education matter most. Partners who invest in learning new AI trends and who educate their clients will build strong, long‑term relationships. They will also play an important role in guiding businesses through digital transformation.
Read full article here: https://www.channelfutures.com/artificial-intelligence/how-channel-partners-can-help-smbs-leverage-ai-for-growth
