Article published on 23 January 2025 by IT Channel Oxygen on itchanneloxygen.com
In a recent interview with IT Channel Oxygen, Truly SMB CEO Vicky Critchley sat down with the publication to share the story behind our new Microsoft-focused partner business. The conversation explored why Vicky launched Truly SMB, AI‑focused Microsoft partner, her passion for technology, and how AI is shaping the future for small and medium-sized businesses.
The interview dives into the reason behind Truly SMB’s creation: to help SMBs keep pace with rapid technological change and make Microsoft solutions practical, accessible, and outcome-driven. Vicky also introduces TrulyFIT, our unique methodology designed to ensure businesses don’t just adopt technology but use it effectively to achieve real growth.
From embracing AI-driven solutions by being a AI‑focused Microsoft partner, to building a customer-first approach, Vicky explains how Truly SMB is redefining digital transformation for SMBs. It’s not about tech for tech’s sake, it’s about enabling confidence, capability, and success.
Want to hear Vicky’s full vision for SMBs and the role AI will play? https://itchanneloxygen.com/im-a-bit-of-a-nerd-vicky-critchley-on-her-new-ai-focused-microsoft-partner-truly-smb/
