Article published on 03/02/2025 by Victoria Pavlova on CRN
In a recent interview, Vicky Critchley, CEO of Truly SMB, shared insights with CRN about the company’s evolving relationship with Pax8 and how this partnership is shaping the future of cloud distribution for SMBs. The conversation highlighted the growing importance of collaboration in delivering streamlined solutions to small and medium-sized businesses, particularly in an era where simplicity and scalability are key.
Vicky explained that Truly SMB’s mission has always been to make technology accessible and manageable for SMBs, and partnering with Pax8 aligns perfectly with that vision. She emphasised how Pax8’s marketplace model simplifies procurement and management for resellers, enabling them to focus on customer success rather than administrative complexity. This synergy, according to Critchley, is helping both organisations drive innovation and efficiency in the channel.
The discussion also touched on the broader trends impacting the SMB market, including the increasing demand for cloud services and the need for trusted advisors who can guide businesses through digital transformation. Critchley noted that partnerships like the one with Pax8 are critical in meeting these demands, as they provide resellers with the tools and support needed to thrive in a competitive landscape.
Looking ahead, Truly SMB plans to deepen its collaboration with Pax8, exploring new ways to deliver value and enhance the customer experience. Critchley expressed confidence that this partnership will continue to empower SMBs and strengthen the channel ecosystem.
Read full article here: https://www.channelweb.co.uk/news/2025/truly-smb-vicky-critchley-pax8
