Announcement published on Nov 3 2025 by Sam Metcalf for The Business Desk
Truly SMB leaders spoke with Sam Metcalf about how the business is reshaping its structure to support the next stage of growth. These Truly SMB leadership changes strengthen internal capacity as demand for the company’s services continues to increase. Eliza Critchley has stepped into the role of Chief Operations Officer, focusing on better processes, customer experience and supporting the business as it scales. Liberty Alway has moved into the role of Director of Business Development, aiming to build stronger SME relationships and help more organisations access Truly SMB’s technology and support.
The company has also added new hires across delivery, marketing and wellbeing, reflecting rising demand for digital transformation support. Together, these changes position Truly SMB for long‑term growth and show the company’s commitment to helping more small businesses through practical, people‑first technology.
Read the full article here: https://www.thebusinessdesk.com/eastmidlands/news/2103682-leadership-changes-as-truly-smb-gears-up-for-next-phase-of-growth
